Miu Miu Store

In the early stages of a web design project most designers I know offer 3 different designs for the client to pick from, the client picks which is their favorite of the three mock ups and this design is used for the project. I think this design process is unproductive for the project, and worse it wastes time.

Creating mock-ups usually involves opening up a blank Photoshop of Illustrator document and laying out 2 or 3 different themes as to how the website will look, the mock-ups are often greatly detailed and take up a lot of time to produce. Each Mock-up usually contains a fairly accurate layout structure, a color theme, some even have an initial logo concept.

If each Mock-up takes 2 or 3 days to complete that’s a lot of time wasted that could be spent in other areas, I also think the designer is sub consciously laying out the design in the fashion that best suits the theme they are creating and not a layout designed for the websites users.

I also believe the more choices you give clients the harder it is for them to choose and you will end up with a mish mash of design elements from each mock-up - don’t get me wrong the client should have some design control but they are paying you to be an expert in design.

What you are really doing in these initial 3 mock ups is proving your design skills by showing off a fashion show to the client - surely that’s the job of your portfolio.

Filed under: Fashion designer by Amay